TITO / SOTO

I am a passionate design leader based in the Seattle area. Operating at the intersection of brand strategy, product design, and digital execution, I have guided cross-functional teams of designers and developers to launch global platforms, cohesive brand identities, and scalable design systems.

My multi-disciplinary skillset and multicultural background allow me to cover the entire creative spectrum — from classic print and packaging design to large-scale web architecture — bringing a unique, collaborative approach to every problem I tackle. 

Feel free to reach out anytime if you want to connect over a creative puzzle, discuss a potential project, or just say hello.